Noongar Radio 100.9FM is managed by Noongar Media Enterprises (NME), a subsidiary company of Peedac Pty Ltd, which is a not-for-profit Aboriginal community based organisation. NME is an organisation which provides Noongar people the opportunity to have their voices heard through radio broadcasts in the Perth metropolitan area. From its very visible studios at 207 Beaufort St in Perth, NME is committed to the broadcast of positive, informed, empowering programming which support and promote the achievements and aspirations of the Noongar community it serves.

But this is much more than just another radio station. Indigenous media contributes to the building of self esteem, creating and fostering engagement and capacity building both within and outside of the Noongar community. It promotes reconciliation, which includes the progress towards a more just and equal Australian society.