A new campaign launched this week aims to promote ethical purchases of Indigenous art, as the industry continues to struggle with the pandemic.

The Our Art Is Our Lifeline campaign, launched by the Indigenous Art Code, calls on consumers to ask the right questions about the artwork they are buying to better protect the artists.

While unethical art sales have been an ongoing concern for the sector, cancellations of art fairs and other restrictions have made purchasing online the new norm.

Chair of the Indigenous Art Code, Stephanie Parkin says people can head to their website to learn more about buying genuine Indigenous art.