The Central Australian Aboriginal Media Association (CAAMA) is an organisation founded in 1980 by Freda Glynn, Phillip Batty and John Macumba in order to expose Aboriginal music and culture to the rest of Australia from its Alice Springs media centre through the film-making industry, commencing broadcast in 1988.
CAAMA Productions is currently the largest indigenous production house in Australia. The organisation is particularly focused on the involvement of the local indigenous community in their production. It has been argued that the establishment of CAAMA and the spread of communications technology could threaten the relationship between generations and the respect for traditional knowledge.
The Central Australian Aboriginal Media Association (CAAMA) began operations in 1980 and was the first Aboriginal group to be allocated a broadcasting license. The Aboriginal people of Central Australia own CAAMA through an association regulated under the Incorporations Act, and its objectives focus on the social, cultural and economic advancement of Aboriginal peoples.
CAAMA has a clear mandate to promote Aboriginal culture, language, dance, and music while generating economic benefits in the form of training, employment and income generation. CAAMA produces media products that engenders pride in Aboriginal culture, while informing and educating the wider community of the richness and diversity of the Aboriginal peoples of Australia.